As a digital producer and business strategist, Lysa helps thought leaders fulfill their business vision through creative ideation, technical solutions, and relationship marketing. She helps bridge the gap between the big picture, strategy, and implementation. By working smarter (not harder), she specializes in repurposing content into fresh offers to create more impact from whole bodies of work. With over 22 years of experience working with a variety of businesses, she brings a comprehensive background in interactive, broadcast, and print media, to every project she produces. Lysa is the founder and CEO of Fresh Take Productions, LLC., and The Valued Workforce®.